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ServiceNow Inc (NOW) — chart, structure and Closelooknet read

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The desk on NOW

What this diary said about ServiceNow Inc, what it holds and what would change its view — in its own words, dated. Investment diary, not advice.

What we hold

BookPositionSinceResult
AI Cycle 2030 (wikifolio) ↗ 20 shares · average entry €103.57 — —

Model books as of the latest close; wikifolio positions from the official wikifolio data, entries in euros. Results are unrealised, before any exit. A record of what the diary does, not a recommendation to do the same.

Our record on NOW

Every scored call, pick and trade this diary has made on ServiceNow Inc, with the outcome where it is known.

Company snapshot — ServiceNow Inc

NOW in five paragraphs: what it makes and sells, where it sits in the Closelooknet stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
ServiceNow supplies cloud software that runs a company's internal workflows: IT service management, security operations, asset management, human-resources delivery and customer or field service tools. It also sells an app-building engine, an automation engine and a data-management layer called RaptorDB, and has struck alliances with Cohesity, Accenture and Tech Mahindra to build and deploy AI agents inside these workflows. It serves government, financial services, healthcare, manufacturing and other sectors through service providers and resale partners, and is based in Santa Clara.
Where it sits in the stack
ServiceNow sits in the Applications sleeve of our Agentic Winners 40 index, the group of software vendors adding agent capability to workflows enterprises already run. It is a customer of the compute and model layers beneath it, and a vendor whose agents are meant to move from suggesting actions to executing them without a human step.
Who it is priced against
Closelooknet's peer group calls it an enterprise workflow vendor, set against Salesforce, Microsoft, Oracle, Datadog and Workday; the market also compares it with SAP.
Why Closelooknet tracks it
It holds a seat in the Agentic Winners 40 and carries a Closelooknet score, strongest on momentum and weakest on valuation. The diary has covered it in the Agentic Winners 25 dossier, in a piece mapping which software platforms hold data users keep returning to, and in a Morning 10 note on a broad index move.
What the diary watches
Whether the agent platform actually moves customers from a copilot they approve line by line to one that executes on its own, which is the shift the diary's dossiers keep testing for.

ServiceNow Inc (NOW) trades on US exchanges, classified under Technology. Constituent of Agentic Winners 40.

The Closelooknet company score reads 56/100 composite (momentum 70, quality 65, valuation 30) across 7 modules — the full breakdown, chart structure and analog history load live above.

Written from the company’s public profile and Closelooknet’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: index compare · sector dispersion · scanner.

Signals for this name

Every Closelooknet reading that exists for NOW, from the same nightly bakes the boards use. Research diary readings, not advice.

The Street on this name 3 analyst actions on the wire · latest: price target by Cantor Fitzgerald, 2026-09-21

The Street on this name

Analyst actions and the latest print for NOW from the Closelooknet wires — third-party opinions on the record, not our readings.

  • Price target Cantor Fitzgerald — target 174 from 141 Target raised to $174 from $141 (+28.4% to spot) 2026-09-21
  • Price target Needham — target 155 from 115 Target raised to $155 from $115 (+18.2% to spot) 2026-09-11
  • Price target BTIG — target 170 from 150 Target raised to $170 from $150 (+20.3% to spot) 2026-09-08

3 actions on the analyst wire since 2026-08-13: 3 target changes. Analyst wire → · Earnings wire →

Who it is priced against Enterprise workflow vendors · 5 names with week and year-to-date

Peer group

Enterprise workflow vendors

Curated competitor set — who the market prices this name against, not just who shares its sector.

Compared against NOW on the nightly bakes; the Peers tab ranks the cohort on the Closelooknet scores where it exists.

Versus its index Agentic Winners 40 — the name, its sleeve and the index over day, week and month

Versus its index

The name against its Closelooknet index and its own sleeve — equal-weight, nightly closes.

Agentic Winners 40 · as of 2026-09-25

DayWeekMonth3 months
NOW−1.6%+0.1%+7.8%+37.9%
Control Plane−1.1%−1.1%−1.1%—
Agentic Winners 40−0.7%−0.1%−5.7%—

Against the index: 0.2 pts ahead on the week, 13.5 pts ahead on the month; against its Control Plane sleeve 8.9 pts ahead on the month.

Returns from the index workers’ nightly closes; equal-weight sleeves. A relative reading from the research diary, not advice.

Dividends and capital return no distribution in twelve months · buybacks 1.84 bn USD in FY2025

Dividends and capital return

What NOW pays out and buys back — distributions read from the price series, money terms from the filings.

  • Distributions No cash distribution recorded in the price series over the last three years
  • Buybacks, FY2025 1.84 bn USD 1.3% of today's market value
  • Share count +0.5% in FY2025 1.96 bn USD of stock-based compensation in the year
  • Capital returned 1.84 bn USD · 40% of free cash flow dividends and buybacks together, against the year’s free cash flow

Per-share amounts are derived from the adjusted price series in the listing currency, so dates sit within days of the ex-date; filing figures come from the fundamentals feed for the last reported fiscal year. An investment diary, not a recommendation.

How it trades on rate days beta 0.38 to TLT · on the worst bond days it held up better than the market

How it trades on rate days

How NOW has moved when long-dated Treasury yields rise — measured against TLT, the 20+ year Treasury fund.

  • Beta to long bonds, 1 year 0.38 — shows only a loose link to bond moves for every 1% move in TLT (20+ year Treasuries), ServiceNow Inc moved 0.38% on average · correlation 0.06 · higher than 38% of US names
  • Beta, last 3 months 0.61 more rate-sensitive lately than over the year
  • On the 10 worst bond days +0.53% on average against −0.74% for the S&P 500 the 9 sessions of the past year in which TLT fell most, i.e. long yields rose most
  • Latest of those days −2.13% TLT −1.29% that day 2026-09-24

Daily total returns from the adjusted price series; a TLT down day is a day long yields rose. Beta = the average move of the name for a 1% move in TLT. Past sensitivity, not a forecast. An investment diary, not a recommendation.

Weather around the name 4 macro readings: Money Temperature, Factor regime, Sector × region …

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 62/100 · S&P 500 fund at 67, bullish alignedEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-09-25
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 99th percentile of the window, +8.4% over 20 sessions. Factor regime → 2026-09-25
  • Sector × region Technology in US: +3.6% week · +7.5% month · +8.5% quarter · +40.9% yearThe Sector Engine cell this name lives in, from XLK.US; the 11 × 4 matrix shows where its sector is being bought and where it is being sold. Sector Engine → 2026-09-25
  • Sovereign pressure Index 0.61 · up 0.29 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-09-25

FAQ · from the current data · as of 2026-09-26

Quick answers

What is ServiceNow Inc (NOW)?

ServiceNow Inc trades as NOW on the US exchange (US) and is classified under Technology in the Closelooknet research universe, as of the registry build of 2026-09-26.

Is NOW in a Closelooknet index?

Yes — ServiceNow Inc is a constituent of Agentic Winners 40, as of 2026-09-26.

What is ServiceNow Inc's Closelooknet composite score?

56 out of 100, with momentum 70, quality 65 and valuation 30 sub-scores, as of 2026-09-26. Scores are Closelooknet's own research readings, not ratings or investment advice.

What is ServiceNow Inc's earnings print record?

Across the 10 prints Closelooknet covers, ServiceNow Inc beat EPS estimates 8 times and revenue estimates 9 times; the three-day reactions split 4 up, 2 flat and 4 down (moves beyond ±3%), as of the 2026-07-21 card. The full print-record card carries the per-print history.

Where does NOW trade against its moving averages?

-2.1% at the close: Holding 12.7% off its 52-week high. As of 2026-09-24 — a technical state from the nightly Closelooknet bake, not advice. The Technical tab carries the full row.

How is NOW doing against its Closelooknet index?

Over the past month ServiceNow Inc is +7.8% against −5.7% for the Agentic Winners 40 — 13.5 points ahead of its index, as of 2026-09-25. Its Control Plane sleeve is −1.1% over the same month. The “Versus its index” table on this page carries the day, the week and the month for the name, its sleeve and the index.

What does ServiceNow Inc do?

ServiceNow supplies cloud software that runs a company's internal workflows: IT service management, security operations, asset management, human-resources delivery and customer or field service tools. It also sells an app-building engine, an automation engine and a data-management layer called RaptorDB, and has struck alliances with Cohesity, Accenture and Tech Mahindra to build and deploy AI agents inside these workflows. It serves government, financial services, healthcare, manufacturing and other sectors through service providers and resale partners, and is based in Santa Clara. Closelooknet's peer group calls it an enterprise workflow vendor, set against Salesforce, Microsoft, Oracle, Datadog and Workday; the market also compares it with SAP.

Where does ServiceNow Inc sit in the AI build-out?

ServiceNow sits in the Applications sleeve of our Agentic Winners 40 index, the group of software vendors adding agent capability to workflows enterprises already run. It is a customer of the compute and model layers beneath it, and a vendor whose agents are meant to move from suggesting actions to executing them without a human step. It holds a seat in the Agentic Winners 40 and carries a Closelooknet score, strongest on momentum and weakest on valuation. The diary has covered it in the Agentic Winners 25 dossier, in a piece mapping which software platforms hold data users keep returning to, and in a Morning 10 note on a broad index move.

Does ServiceNow Inc pay a dividend?

No cash distribution shows in ServiceNow Inc’s price series over the last three years. In fiscal 2025 the company bought back 1.84 bn USD of its own shares, 40% of that year’s free cash flow. The share count rose 0.5% over the fiscal year. The "Dividends and capital return" block on this page carries the lines.

How does ServiceNow Inc trade when bond yields rise?

Over the past year ServiceNow Inc had a beta of 0.38 to TLT, the long-dated Treasury fund — it shows only a loose link to bond moves, higher than 38% of US names. On the 9 sessions in which long bonds fell most it moved +0.53% on average, against −0.74% for the S&P 500. The "How it trades on rate days" block on this page carries the lines.

What has Wall Street done on ServiceNow Inc recently?

The most recent analyst action on ServiceNow Inc on the Closelooknet wire is a price target by Cantor Fitzgerald on 2026-09-21 (target 174 from 141). 3 actions on the analyst wire since 2026-08-13: 3 target changes. Analyst actions are third-party opinions recorded by the wire, not Closelooknet readings. The “The Street on this name” block on this page lists the moves; the full feeds are the analyst wire and the earnings wire.

Where has Closelooknet written about ServiceNow Inc?

ServiceNow Inc appears in 16 Closelooknet pieces, most recently Morning 10: Rates — the 10-year closes at 5.11% and the 5-year hits 5%; Tokyo reopens higher, chip-equipment makers lead (2026-09-24); Midday 10: Yields — the 10-year is back above 5% on a hot PMI and a hawkish Fed; chips fall, software is bought (2026-09-23); Midday 10: Nasdaq — a record print at 27,272, chips extend, software sold from its highs; AMD joins the trillion club (2026-09-22). What Closelooknet said most recently: Chips sold as duration, software held: SOXX -1.23%, memory basket -2.70%, SanDisk $1,816.57 (-3.73%), Micron -2.22%, Broadcom -2.62%; against IGV +1.26%, ServiceNow +2.76%, Salesforce +1.84%, and the cyber fund CIBR a record close at… (Morning 10, 2026-09-24). The "Mentioned on Closelooknet" block on this page lists the long reads, the reference entries and the dailies that name it.

What does this page show?

A live price chart with SMA overlays and drawing tools for NOW, performance metrics, index-membership context and the Closelooknet structure read — an investment research diary view, not investment advice.

Mentioned on Closelooknet 16 pieces · newest: Morning 10, “Rates — the 10-year closes at 5.11% and the 5-year hits 5%; Tokyo reopens higher, chip-equipment makers lead” (2026-09-24)

Mentioned on Closelooknet

Where NOW appears in the diary — 16 pieces, newest first. Every link is our own writing.

Go deeper

Long reads

Dailies

Related in the Closelooknet universe

same Closelooknet index seat first, then Software - Application. Scored names rank on their Closelooknet score; names without one rank on trend state — above or below their 50- and 200-day averages — never on a score they do not carry.