ServiceNow Inc (NOW) — the peer cohort
As of 2026-09-18 — scores re-bake nightly. Cohort = shared Closelook index membership first, then sector. Diary readings, not advice.
ServiceNow Inc ranks 14 of 16 in its cohort on the Closelook composite (56/100) — the cohort is led by Adobe Systems Incorporated at 67/100.
| Name | Composite | Momentum | Quality | Valuation | Signal | Off 52w high |
|---|---|---|---|---|---|---|
| NOW ServiceNow Inc | 56 | 64 | 66 | 29 | neutral | 12.2% |
| WDAY Workday Inc | 65 | 72 | 63 | 46 | bull | 20.2% |
| INTU Intuit Inc | 64 | 21 | 83 | 61 | bear | 56.3% |
| CRM Salesforce.com Inc | 64 | 68 | 74 | 55 | bull | 9.5% |
| PLTR Palantir Technologies Inc. | 62 | 62 | 90 | 12 | bull | 15.1% |
| TWLO Twilio Inc | 62 | 92 | 42 | 33 | bull | 4.7% |
| RDDT Reddit, Inc. | 61 | 25 | 84 | 34 | bear | 46% |
| MNDY Monday.Com Ltd | 59 | 39 | 49 | 52 | bear | 59.1% |
| VEEV Veeva Systems Inc Class A | 59 | 80 | 74 | 30 | neutral | 15.1% |
| OKTA Okta Inc | 58 | 95 | 48 | 23 | bull | 1.3% |
| MSFT Microsoft Corporation | 57 | 74 | 84 | 29 | bull | 9.7% |
| SAP SAP SE ADR | 56 | 52 | 75 | 36 | bull | 24.1% |
| AAPL Apple Inc. | 55 | 82 | 84 | 22 | bull | 2.2% |
| ADBE Adobe Systems Incorporated | 67 | 42 | 93 | 73 | bear | 31.9% |
| KXS.TO Kinaxis Inc | 62 | 78 | 71 | 28 | ok | 5.7% |
| SGE.L Sage Group PLC | 62 | 67 | 83 | 58 | bull | 11.3% |
Scores are relative readings across the Closelook coverage universe — methodology in the company-scoring explainer. Signal lights come from the nightly signal board.
FAQ · from the current data · as of 2026-09-18
Quick answers
Who are ServiceNow Inc's peers in the Closelook universe?
The cohort is drawn from shared Closelook index membership first, then sector: Workday Inc (WDAY), Intuit Inc (INTU), Salesforce.com Inc (CRM), Palantir Technologies Inc. (PLTR), Twilio Inc (TWLO), Reddit, Inc. (RDDT), Monday.Com Ltd (MNDY), Veeva Systems Inc Class A (VEEV) and others.
How does NOW score against its peers?
ServiceNow Inc's composite reads 56/100, ranking 14 of 16 in its cohort as of 2026-09-18; the cohort's highest composite is Adobe Systems Incorporated at 67/100. Closelook scores are research diary readings, not ratings or advice.
Mentioned on Closelook
Where NOW appears in the diary — 13 pieces, newest first. Every link is our own writing.
Go deeper
- The Agentic Winners 25A Leading Indicator for the Agentic Software RotationDossier · $49 one-time, or included in C+
- Agentic Application Software: The SaaSpocalypse MapVertical agents, copilots, and which enterprise software companies survive AI disruption — and which don't.Dossier · $39 one-time, or included in C+
Long reads
- The Agentic Winners 25
ServiceNow owns IT service management and is extending into enterprise-wide workflow orchestration; its agent platform is evolving from copilot to autonomous executor.
- Agentic Application Software: The SaaSpocalypse Map
Destination platforms own data or relationships that users — and now agents — return to regardless of the interface: Salesforce's CRM data (customer relationships, pipeline history, interaction logs), Palantir's ontology (connected…
- AI Economy — Three Futures for 2030, and the One the Model Leaves Out
Dailies
- Day after the hike — yields fall and the lines are retaken: 10-year 4.95%, chips +3% over $505, S&P ETF above $757.83
- Rates — the Fed hikes and the 10-year closes above 5%: the belly sold, the relief unwound, chips back under $505
The other three on the hike: Agentic Winners 40 −1.3% to 921.21 — Applications −1.5%, UiPath −4.2%, CoStar −3.8%, Duolingo −3.7%, Intuit −3.4%, Adobe −2.8%, ServiceNow −1.5%, Microsoft −1.4%, Oracle +2.0%; HALO −0.3% to 1,005.06, Energy…
- Fed day — relief before the decision: 10-year 4.96%, Brent under $107.63, chips reclaim $505, Nasdaq-100 above $708.69
Software is the laggard: the software ETF flat at $105.41, Microsoft −0.5%, ServiceNow −0.8%; the security names hold, Palo Alto +1.2%.
- Rates — the 10-year hits 5.01%: Dow −0.9%, Russell −1.2%, the AI sort pauses, Oracle and Adobe hold their lines
The security group keeps the bid Sunday’s Weekly said it would find — CrowdStrike +2.9%, SentinelOne +2.3%, Zscaler +1.8%, ServiceNow +1.9% — and the buyers of compute that were bought on Monday are giving some of it back: Alphabet −1.6%…
- Brent closes above $100 for the first time since July and the 10-year hits 4.86%: Wall Street falls a third day while Cloudflare +10%, Datadog +7% and Meta +7% catch the money the chip leaders gave back
The software ETF itself still fell 0.8%: Shopify −5.5%, ServiceNow −2.3%, Salesforce −2.0%, CoreWeave −4.9%, IonQ −5.8%.
- Chips lead the market down as oil tops $105 and the 10-year hits 4.92%: Micron −4%, Intel −4%, Nvidia −2.5% — while software posts its first up day in six and Apple gains 3%
The exception is the group that has been sold all week: the software ETF is up 0.5%, its first gain in six sessions, with ServiceNow +2.1% and Apple +2.7% the day after its event.
- Oil knocks on $100 and Wall Street sells everything but the AI pipe: Intel +9%, Lumentum +11%, Dow −1.2% — Seoul buys the dip and the Kospi is back above 7,000
On the other side, the iShares software ETF fell 1.8%: Shopify −7.6%, UiPath −7.8%, Atlassian −6.9%, ServiceNow −5.0%, Workday −4.9%, Zscaler −4.6%, Intuit −4.1%, Adobe −3.5%.
- Chips up again, software down again — Friday's split is turning into a trend
Second session of the same trade, and it is widening: the optical and hardware names are up 7% to 12%, Intel 9%, AMD through $500, while Shopify falls 7%, Intuit, Workday and Booking 6%, and ServiceNow, Salesforce and Adobe 3% to 4%.
Related in the Closelook universe
same Closelook index seat first, then Software - Application. Scored names rank on their Closelook score; names without one rank on trend state — above or below their 50- and 200-day averages — never on a score they do not carry.
- WDAY Workday Inc
- INTU Intuit Inc
- CRM Salesforce.com Inc
- PLTR Palantir Technologies Inc.
- TWLO Twilio Inc
- RDDT Reddit, Inc.
- MNDY Monday.Com Ltd
- VEEV Veeva Systems Inc Class A
- OKTA Okta Inc
- MSFT Microsoft Corporation
- SAP SAP SE ADR
- AAPL Apple Inc.
- ADBE Adobe Systems Incorporatedindustry
- KXS.TO Kinaxis Incindustry
- SGE.L Sage Group PLCindustry
- SAP.DE SAP SEindustry
- DT Dynatrace Holdings LLCindustry
- NICE Nice Ltd ADRindustry
- MSTR MicroStrategy Incorporatedindustry
- KNOS.L Kainos Group PLCindustry