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HubSpot Inc (HUBS) — chart, structure and Closelooknet read

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Signals for this name

Every Closelooknet reading that exists for HUBS, from the same nightly bakes the boards use. Research diary readings, not advice.

Versus its index Agentic Winners 40 — the name, its sleeve and the index over day, week and month

Versus its index

The name against its Closelooknet index and its own sleeve — equal-weight, nightly closes.

Agentic Winners 40 · as of 2026-10-09

DayWeekMonth3 months
HUBS−1.5%+6.4%+2.1%+4.9%
Application Leaders+2.0%+7.1%+6.8%—
Agentic Winners 40+1.5%+4.9%+4.2%—

Against the index: 1.5 pts ahead on the week, 2.1 pts behind on the month; against its Application Leaders sleeve 4.7 pts behind on the month.

Returns from the index workers’ nightly closes; equal-weight sleeves. A relative reading from the research diary, not advice.

Mentioned on Closelooknet 2 pieces · newest: Weekly Signal, “The SaaS Litmus Test: Is The March Bottom Real?” (2026-04-19)

Mentioned on Closelooknet

Where HUBS appears in the diary — 2 pieces, newest first. Every link is our own writing.

Go deeper

Long reads

Weather around the name 4 macro readings: Money Temperature, Factor regime, Sector × region …

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 57/100 · S&P 500 fund at 71, bullish alignedEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-10-09
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 96th percentile of the window, +4.3% over 20 sessions. Factor regime → 2026-10-09
  • Sector × region Technology in US: −0.5% week · +7.4% month · +9.8% quarter · +45.5% yearThe Sector Engine cell this name lives in, from XLK.US; the 11 × 4 matrix shows where its sector is being bought and where it is being sold. Sector Engine → 2026-10-09
  • Sovereign pressure Index 0.04 · down 0.71 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-10-09
How it trades on rate days beta 0.55 to TLT · on the worst bond days it held up better than the market

How it trades on rate days

How HUBS has moved when long-dated Treasury yields rise — measured against TLT, the 20+ year Treasury fund.

  • Beta to long bonds, 1 year 0.55 — shows only a loose link to bond moves for every 1% move in TLT (20+ year Treasuries), HubSpot Inc moved 0.55% on average · correlation 0.07 · higher than 56% of US names
  • Beta, last 3 months 2.26 more rate-sensitive lately than over the year
  • On the 10 worst bond days +0.57% on average against −0.74% for the S&P 500 the 10 sessions of the past year in which TLT fell most, i.e. long yields rose most
  • Latest of those days −1.98% TLT −1.29% that day 2026-09-24

Daily total returns from the adjusted price series; a TLT down day is a day long yields rose. Beta = the average move of the name for a 1% move in TLT. Past sensitivity, not a forecast. An investment diary, not a recommendation.

Who it is priced against Enterprise application vendors · 5 names with week and year-to-date

Peer group

Enterprise application vendors

Curated competitor set — who the market prices this name against, not just who shares its sector.

Compared against HUBS on the nightly bakes; the Peers tab ranks the cohort on the Closelooknet scores where it exists.

Company snapshot — HubSpot Inc

HUBS in five paragraphs: what it makes and sells, where it sits in the Closelooknet stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
HubSpot runs a cloud customer relationship management platform built around separate hubs for marketing, sales, service, content, operations and commerce, sold mainly to small and mid-market businesses. It has layered an AI assistant and automated agents, called Breeze, across these hubs to draft content, enrich data and run parts of the workflow. The company is based in Cambridge, Massachusetts and lists on the Nasdaq.
Where it sits in the stack
HubSpot carries no seat in Rubin, our AI build-out index, so it sits outside that stack entirely. It belongs to the software-application sleeve of the wider enterprise software universe, as a subscription CRM vendor rather than an infrastructure or compute supplier.
Who it is priced against
Closelooknet's peer group for HubSpot is enterprise application vendors, the set the market prices it against rather than a plain sector match: Salesforce, ServiceNow, Microsoft, Oracle and Adobe. Zoho is the additional competitor commonly named in the same breath.
Why Closelooknet tracks it
HubSpot holds no index seat in the diary and carries a Closelooknet score across three modules, with valuation the strongest reading and momentum the weakest. A dossier on agentic application software placed HubSpot among workflow tools it described as low on data gravity and open to replacement, since an AI agent could copy their core function directly.
What the diary watches
The diary watches whether HubSpot's Breeze agents build a data advantage deep enough to resist that replacement, or whether the core hub functions stay as exposed as the dossier suggested.

HubSpot Inc (HUBS) trades on US exchanges, classified under Technology.

The Closelooknet company score reads 59/100 composite (momentum 41, quality 44, valuation 52) across 7 modules — the full breakdown, chart structure and analog history load live above.

Written from the company’s public profile and Closelooknet’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: index compare · sector dispersion · scanner.

The Street on this name 4 analyst actions on the wire · latest: upgrade by UBS, 2026-10-06

The Street on this name

Analyst actions and the latest print for HUBS from the Closelooknet wires — third-party opinions on the record, not our readings.

  • Upgrade UBS — Outperform → Positive Upgraded to Positive from Outperform 2026-10-06
  • Price target FBN Securities — target 230 Target set to $230 (+5.6% to spot) 2026-09-23
  • Initiation UBS — at Sector Perform Initiated to Sector Perform from Neutral 2026-09-23

4 actions on the analyst wire since 2026-08-13: 1 upgrade, 1 initiation, 2 target changes. Analyst wire → · Earnings wire →

Dividends and capital return no distribution in twelve months · buybacks 500 m USD in FY2025

Dividends and capital return

What HUBS pays out and buys back — distributions read from the price series, money terms from the filings.

  • Distributions No cash distribution recorded in the price series over the last three years
  • Buybacks, FY2025 500 m USD 4.4% of today's market value
  • Share count +2.7% in FY2025 528 m USD of stock-based compensation in the year
  • Capital returned 500 m USD · 71% of free cash flow dividends and buybacks together, against the year’s free cash flow

Per-share amounts are derived from the adjusted price series in the listing currency, so dates sit within days of the ex-date; filing figures come from the fundamentals feed for the last reported fiscal year. An investment diary, not a recommendation.

FAQ · from the current data · as of 2026-10-10

Quick answers

What is HubSpot Inc (HUBS)?

HubSpot Inc trades as HUBS on the US exchange (US) and is classified under Technology in the Closelooknet research universe, as of the registry build of 2026-10-10.

Is HUBS in a Closelooknet index?

Not currently — HubSpot Inc is tracked in the Closelooknet research universe but is not a constituent of a Closelooknet functional index as of 2026-10-10.

What is HubSpot Inc's Closelooknet composite score?

59 out of 100, with momentum 41, quality 44 and valuation 52 sub-scores, as of 2026-10-10. Scores are Closelooknet's own research readings, not ratings or investment advice.

Where does HUBS trade against its moving averages?

-0.5% at the close: Holding 56.1% off its 52-week high. As of 2026-10-09 — a technical state from the nightly Closelooknet bake, not advice. The Technical tab carries the full row.

How is HUBS doing against its Closelooknet index?

Over the past month HubSpot Inc is +2.1% against +4.2% for the Agentic Winners 40 — 2.1 points behind its index, as of 2026-10-09. Its Application Leaders sleeve is +6.8% over the same month. The “Versus its index” table on this page carries the day, the week and the month for the name, its sleeve and the index.

How does HubSpot Inc compare with its peers?

Against its peer group (Enterprise application vendors), HubSpot Inc (HUBS) sits 56.1% below its 52-week high, 0.2% above its 50-day average; Salesforce.com Inc (CRM) is 15.1% below, ServiceNow Inc (NOW) is 11.4% below, Microsoft Corporation (MSFT) is 5.2% below. Put any of them next to HUBS in the chart grid (2×1 or 2×2) and the page lays the companies side by side: performance, trend, valuation, margins and our money-flow reading.

How does HubSpot Inc trade when bond yields rise?

Over the past year HubSpot Inc had a beta of 0.55 to TLT, the long-dated Treasury fund — it shows only a loose link to bond moves, higher than 56% of US names. On the 10 sessions in which long bonds fell most it moved +0.57% on average, against −0.74% for the S&P 500. The "How it trades on rate days" block on this page carries the lines.

Where has Closelooknet written about HubSpot Inc?

HubSpot Inc appears in 2 Closelooknet pieces, most recently Weekly Signal: The SaaS Litmus Test: Is The March Bottom Real? (2026-04-19); Dossier: Agentic Application Software: The SaaSpocalypse Map (2026-02-27). What Closelooknet said most recently: Atlassian (project mgmt) · HubSpot (mid-market CRM) · Asana · Monday.com · Smartsheet Walking Dead Low data gravity · High replaceability Workflow tools with no data moat where an AI agent can replicate the core function natively. (Dossier, 2026-02-27). The "Mentioned on Closelooknet" block on this page lists the long reads, the reference entries and the dailies that name it.

What does HubSpot Inc do?

HubSpot runs a cloud customer relationship management platform built around separate hubs for marketing, sales, service, content, operations and commerce, sold mainly to small and mid-market businesses. It has layered an AI assistant and automated agents, called Breeze, across these hubs to draft content, enrich data and run parts of the workflow. The company is based in Cambridge, Massachusetts and lists on the Nasdaq. Closelooknet's peer group for HubSpot is enterprise application vendors, the set the market prices it against rather than a plain sector match: Salesforce, ServiceNow, Microsoft, Oracle and Adobe. Zoho is the additional competitor commonly named in the same breath.

Where does HubSpot Inc sit in the AI build-out?

HubSpot carries no seat in Rubin, our AI build-out index, so it sits outside that stack entirely. It belongs to the software-application sleeve of the wider enterprise software universe, as a subscription CRM vendor rather than an infrastructure or compute supplier. HubSpot holds no index seat in the diary and carries a Closelooknet score across three modules, with valuation the strongest reading and momentum the weakest. A dossier on agentic application software placed HubSpot among workflow tools it described as low on data gravity and open to replacement, since an AI agent could copy their core function directly.

Does HubSpot Inc pay a dividend?

No cash distribution shows in HubSpot Inc’s price series over the last three years. In fiscal 2025 the company bought back 500 m USD of its own shares, 71% of that year’s free cash flow. The share count rose 2.7% over the fiscal year. The "Dividends and capital return" block on this page carries the lines.

What has Wall Street done on HubSpot Inc recently?

The most recent analyst action on HubSpot Inc on the Closelooknet wire is a upgrade by UBS on 2026-10-06 (Outperform → Positive). 4 actions on the analyst wire since 2026-08-13: 1 upgrade, 1 initiation, 2 target changes. Analyst actions are third-party opinions recorded by the wire, not Closelooknet readings. The “The Street on this name” block on this page lists the moves; the full feeds are the analyst wire and the earnings wire.

What does this page show?

A live price chart with SMA overlays and drawing tools for HUBS, performance metrics, index-membership context and the Closelooknet structure read — an investment research diary view, not investment advice.

Related in the Closelooknet universe

same Closelooknet index seat first, then Software - Application. Scored names rank on their Closelooknet score; names without one rank on trend state — above or below their 50- and 200-day averages — never on a score they do not carry.