Apple Inc. (AAPL) — the earnings record

Long reads

• The Agentic Winners 25Dossier · $49 · 31 Mar 2026Apple controls the on-device inference environment — the hardware runtime on which personal agents will execute.
• NVIDIA 2030Dossier · $49 · 24 Mar 2026The historical analogy chain — Microsoft (Windows monopoly) → Apple (consumer computing platform) → AWS (global cloud utility) → NVIDIA (global intelligence utility) — frames the scale of what is happening.
• Magnificent Seven — The Seven at the ShelfWeekly Signal · 30 Aug 20262 · The four long trends — and the one most behind The four long trends, three years each: MSFT +59%, AMZN +97%, GOOG +152%, AAPL +72%.

Dailies

• Fed day — relief before the decision: 10-year 4.96%, Brent under $107.63, chips reclaim $505, Nasdaq-100 above $708.69Midday 10 · 16 Sept 2026Software sits the relief out: the software ETF flat at $105.41, Microsoft −0.5% to $494.39, ServiceNow −0.8%, Amazon flat, Alphabet +0.3%, Apple +0.4%; the security names hold — Palo Alto +1.2%, Cloudflare +0.8%, CrowdStrike +0.5%…
• Rates — the 10-year hits 5.01%: Dow −0.9%, Russell −1.2%, the AI sort pauses, Oracle and Adobe hold their linesMidday 10 · 15 Sept 2026The security group keeps its bid — CrowdStrike +2.9%, SentinelOne +2.3%, Zscaler +1.8% — and the buyers of compute give some back: Alphabet −1.6%, Amazon −1.5%, Apple −1.0%, Microsoft −0.8%.
• AI trade — the labs ask for a slowdown: Kospi −3.3%, SoftBank −11%, Nasdaq futures −1.2%, oil back above $106Morning 10 · 14 Sept 2026Apple rose 1.8% to $332.27, a second day up after its event, Alphabet 1.8%, Amazon 1.9%.
• Oil settles at $107.63, the 10-year hits 4.95% and the 30-year 5.36%, its highest since 2007: chips lead a fourth down day, Oracle beats and jumps 4% after hours, Adobe beats and slips — and Asia sells its chipmakers 3% to 7%Morning 10 · 11 Sept 2026Apple +3.6% after its iPhone event was the exception among the large names, Freeport-McMoRan −7.3% as copper fell from its record was the other extreme.
• Stocks snap a four-day losing streak as oil slips under $100 and chips bounce 2% — despite core inflation hotter than hoped and Fed hike odds at 82%; Oracle gives back its entire after-hours jumpMidday 10 · 11 Sept 2026The large names and the average stock both participate: Apple +2.4% at $334 a day before iPhone 18 Pro pre-orders, Meta +1.3%, Broadcom +1.3%, CoreWeave +1.9%, equal-weight S&P +0.8% — Cloudflare −1.2% the software exception
• Brent closes above $100 for the first time since July and the 10-year hits 4.86%: Wall Street falls a third day while Cloudflare +10%, Datadog +7% and Meta +7% catch the money the chip leaders gave backMorning 10 · 10 Sept 2026Among the largest names, Alphabet −2.3%, Amazon −1.8%, Microsoft −0.5%, Tesla flat; Apple −0.3% to $315.34 after unveiling the iPhone 18 Pro, the foldable iPhone Duo and the 2-nanometre A20 Pro chip.
• Chips lead the market down as oil tops $105 and the 10-year hits 4.92%: Micron −4%, Intel −4%, Nvidia −2.5% — while software posts its first up day in six and Apple gains 3%Midday 10 · 10 Sept 2026The exception is the group that has been sold all week: the software ETF is up 0.5%, its first gain in six sessions, with ServiceNow +2.1% and Apple +2.7% the day after its event.
• The trade flips at midday: chips fade, software bounces — Meta +6%, Cloudflare +9%, Datadog +6% while oil holds $101 and the 10-year hits 4.85%Midday 10 · 9 Sept 2026Oracle −0.8% into Thursday's report, Apple −1.2% into its 1 pm product event