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Freshpet Inc (FRPT) — chart, structure and Closelook read

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Company snapshot — Freshpet Inc

FRPT in five paragraphs: what it makes and sells, where it sits in the Closelook stack, who it is priced against, why we track it, what we watch. Research diary, not advice.

What it does
Freshpet makes refrigerated fresh food and treats for dogs and cats, sold under the Freshpet, Dognation and Dog Joy names. It reaches shoppers through its own branded fridges placed in grocery, mass, club, pet-specialty and international stores, plus online. The company is based in Bedminster, New Jersey, and sells across the United States, Canada and Europe.
Where it sits in the stack
Freshpet sits in our HALO Growth 100, the diary's growth index for names outside the megacaps, within the Better Food, Clean Label & Functional sleeve that tracks shifting consumer habits. It is a customer of grocery and retail shelf space rather than of any technology stack, competing for the fridge footprint that carries its products into stores.
Who it is priced against
Closelook's peer group places it with names riding the same shift in consumer behaviour: Sprouts Farmers Market, Chipotle, Givaudan, Symrise, Dutch Bros, CAVA, Bellring Brands and ELF Beauty. The market also names Nestlé Purina, the larger incumbent in packaged pet food, as a comparison.
Why Closelook tracks it
It holds a seat in the HALO Growth 100. Its Closelook score flags momentum as the module to watch, and the diary's chart readings show the shares trading below both their 50-day and 200-day levels and well off their high, which is consistent with that weak momentum reading.
What the diary watches
The diary watches whether the shares stabilise against their moving averages, and whether larger pet-food incumbents build out refrigerated fresh lines that compete for the same fridge space.

Freshpet Inc (FRPT) trades on US exchanges. Constituent of HALO Growth 100.

Written from the company’s public profile and Closelook’s own readings, 2026-09-17. Descriptive, refreshed with the registry; corrections welcome via the imprint. closelook.net is an investment research diary — market structure, index membership and scores are our own readings, not investment advice. Related: index compare · sector dispersion · scanner.

Signals for this name

Every Closelook reading that exists for FRPT, from the same nightly bakes the boards use. Research diary readings, not advice.

Who it is priced against HALO Growth 100 · Better Food, Clean Label & Functional · 8 names with week and year-to-date

Peer group

HALO Growth 100 · Better Food, Clean Label & Functional

Flavour and fragrance houses, premium-format restaurants, functional-beverage challengers. Where consumer behaviour is actually changing.

Compared against FRPT on the nightly bakes; the Peers tab ranks the cohort on the Closelook scores where it exists.

Versus its index HALO Growth 100 — the name, its sleeve and the index over day, week and month

Versus its index

The name against its Closelook index and its own sleeve — equal-weight, nightly closes.

HALO Growth 100 · as of 2026-09-17

DayWeekMonth3 months
FRPT−0.7%−5.5%−15.2%+10.6%
Better Food, Clean Label & Functional−0.5%−3.3%−10.6%—
HALO Growth 100+0.9%−0.7%−8.0%—

Against the index: 4.8 pts behind on the week, 7.2 pts behind on the month; against its Better Food, Clean Label & Functional sleeve 4.6 pts behind on the month.

Returns from the index workers’ nightly closes; equal-weight sleeves. A relative reading from the research diary, not advice.

Weather around the name 3 macro readings: Money Temperature, Factor regime, Sovereign pressure

The weather around this name

Macro readings that apply by membership — the regime, the factor tape, the sector cell, the funding backdrop.

  • Money Temperature Composite 50/100 · S&P 500 fund at 49, above its 50- and 200-day averagesEight instruments scored on position, momentum, volume, volatility and fragility — the regime every name trades inside. Temperature lab → 2026-09-18
  • Factor regime Momentum leading — risk appetite buildingMomentum against low volatility (SPMO / SPLV): above its 50-day trend, 97th percentile of the window, +4.9% over 20 sessions. Factor regime → 2026-09-18
  • Sovereign pressure Index 0.00 · down 0.41 over 21 sessionsG7 long-end yields, 10s30s and the slope — the funding weather for every balance sheet on this site. Sovereign pressure → 2026-09-17

FAQ · from the current data · as of 2026-09-18

Quick answers

What is Freshpet Inc (FRPT)?

Freshpet Inc trades as FRPT on the US exchange (US) in the Closelook research universe, as of the registry build of 2026-09-18.

Is FRPT in a Closelook index?

Yes — Freshpet Inc is a constituent of HALO Growth 100, as of 2026-09-18.

Where does FRPT trade against its moving averages?

Resizing — 28.4% off its high: 28.4% below its 52-week high, under its 200-day — a deeper resizing of the trend, not a shallow dip. As of 2026-09-17 — a technical state from the nightly Closelook bake, not advice. The Technical tab carries the full row.

How is FRPT doing against its Closelook index?

Over the past month Freshpet Inc is −15.2% against −8.0% for the HALO Growth 100 — 7.2 points behind its index, as of 2026-09-17. Its Better Food, Clean Label & Functional sleeve is −10.6% over the same month. The “Versus its index” table on this page carries the day, the week and the month for the name, its sleeve and the index.

What does Freshpet Inc do?

Freshpet makes refrigerated fresh food and treats for dogs and cats, sold under the Freshpet, Dognation and Dog Joy names. It reaches shoppers through its own branded fridges placed in grocery, mass, club, pet-specialty and international stores, plus online. The company is based in Bedminster, New Jersey, and sells across the United States, Canada and Europe. Closelook's peer group places it with names riding the same shift in consumer behaviour: Sprouts Farmers Market, Chipotle, Givaudan, Symrise, Dutch Bros, CAVA, Bellring Brands and ELF Beauty. The market also names Nestlé Purina, the larger incumbent in packaged pet food, as a comparison.

Where does Freshpet Inc sit in the AI build-out?

Freshpet sits in our HALO Growth 100, the diary's growth index for names outside the megacaps, within the Better Food, Clean Label & Functional sleeve that tracks shifting consumer habits. It is a customer of grocery and retail shelf space rather than of any technology stack, competing for the fridge footprint that carries its products into stores. It holds a seat in the HALO Growth 100. Its Closelook score flags momentum as the module to watch, and the diary's chart readings show the shares trading below both their 50-day and 200-day levels and well off their high, which is consistent with that weak momentum reading.

What does this page show?

A live price chart with SMA overlays and drawing tools for FRPT, performance metrics, index-membership context and the Closelook structure read — an investment research diary view, not investment advice.

Related in the Closelook universe

same Closelook index seat first. Scored names rank on their Closelook score; names without one rank on trend state — above or below their 50- and 200-day averages — never on a score they do not carry.