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Research · Scenario engine · Memory archetype

Chip re-rating, decomposed

A software book is priced on duration — rates and the trusted-growth window dominate. A chip is priced on its earning power through the cycle. The market refuses to capitalize peak earnings, so it puts a low, boom-bust-discounted multiple on normalized earnings. Three things move the price: the normalized earning power (the numerator), the discount rate (the denominator), and the re-rating — the market compressing or widening that cyclical discount as visibility arrives or fear returns. Dial each below. And watch the separate panel that shows why a name on 7× peak earnings is really a 12× normalized stock — the cyclical illusion this engine exists to make legible.

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Dial each lever to an exact value and read the precise fair-value change.

+0%

Numerator. The mid-cycle earning power itself re-rates — is the new normal structurally higher?

+0 bps

The multiplier. + = visibility compresses the boom-bust discount (multiple expands); = fear widens it.

+0 bps

Denominator. Note chips bite less than SaaS — the cyclical premium keeps the effective duration short.

Fair value vs baseline +0.0%
Earnings+0.0%
Re-rating+0.0%
Rates+0.0%
earnings +0.0%+ re-rating +0.0%+ rates +0.0%+ interaction +0.0%= combined +0.0%

Fair value is computed on normalized earnings × the through-cycle multiple — independent of where we sit in the cycle. The price moves on all three axes at once: the interaction term is the compounding residual (each shock lands on a base the others have already moved), so the combined is the product of the parts, not their sum.

Why spot P/E lies — the cyclical illusion

Fair value sits on normalized earnings, but the headline P/E is computed on spot earnings. Slide the cycle position: near a peak the spot multiple looks cheap (the value trap); in a trough it looks expensive. Nothing about fair value changes — only the lens.

1.7× peak

Spot earnings ÷ normalized. > 1 near a record-print peak, < 1 in a trough.

Normalized P/E11.8×
Spot (headline) P/E6.9×
Illusion1.7×

Key readings (Memory archetype — representative HBM/NAND book)

  • +41.7% — the calibration anchor: a +250 bps compression of the boom-bust discount, earnings and rates held (the 2023–24 AI/HBM re-rating).
  • +70.0% — the full “AI visibility” bull: mid-cycle up 20% and the discount compresses +250 bps.
  • −34.3% — “cycle rolls over”: the mid-cycle marked down 15%, the discount widens 200 bps, rates +50.
  • −33.3% — a +425 bps rate shock alone: chips bite less than SaaS (−33.3% vs ~−47% for a software book at the same shock).

Chips are not one valuation regime

The semiconductor complex collapses into a handful of cycle/margin/multiple profiles. Memory ships first — the deepest-cyclical, the purest expression of the boom-bust discount. The other cyclical archetypes are scaffolded; two carve-outs trade unlike chips and route elsewhere.

Memory (HBM & NAND) LIVE

Deepest-cyclical, commodity-ish — values on normalized earnings × a low, boom-bust-discounted multiple. The re-rating poster child.

Compute & Architects COMING

Fabless logic (GPU/accelerator/SoC) — growth-cyclical at a premium multiple; re-rating turns on "is AI demand peak or secular".

Equipment & Foundry COMING

WFE + foundry — capex-cycle-driven, the second derivative of the chip cycle.

Back-end & Materials COMING

Packaging, substrates, materials, consumables — picks-and-shovels, cyclical but steadier, CoWoS/AI-packaging tailwind.

Analog & Power Semis COMING

Broad-cyclical analog/power tied to auto + industrial end-markets — a different cycle from AI compute.

EDA & Chip IP CARVE-OUT

Recurring, ~80% margin, low cyclical amplitude — trades like software. Use the SaaS duration engine, not this one.

Power Infra & Thermal CARVE-OUT

Grid, thermal, interconnect — industrials riding electrification + data-center capex on a secular-industrial multiple, not the chip cycle.

Method. A representative book valued as normalized earning power × a through-cycle (Gordon) multiple: discount rate 4.5% + a cyclical risk premium 6.0% − through-cycle growth 2.0%, a normalized multiple of ~12×. The three sliders shock normalized earnings, the cyclical re-rating, and the rate; each reading is the exact change in fair value, alone or combined. Magnitudes are calibrated to the 2023–24 AI/HBM visibility re-rating: a +250 bps compression prints +41.7%, lifting the normalized multiple roughly 12× → 17×, almost entirely multiple. Structure supplies the shape; history supplies the size. This is a sensitivity tool — a diary illustration of how the parts move a price, not a forecast, a valuation of any single name, or investment advice. See the rate backdrop on the Rates X-ray and the build-out it values on the Rubin index.