How durable and predictable a revenue stream is: recurring versus one-time, contracted versus cyclical.
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Revenue Quality describes how durable and predictable a revenue stream is — recurring versus one-time, contracted versus usage-driven, diversified versus concentrated. High-quality revenue commands higher valuation multiples because it is more forecastable and harder to disrupt. Assessing revenue quality is central to distinguishing SaaS businesses that merely look recurring from those whose revenue genuinely persists. See SaaSpocalypse 101.