Glossary term
Logo Retention
The percentage of customers retained over a period, ignoring expansion; a cleaner signal of product stickiness than net revenue retention.
Logo Retention is the percentage of customers (logos) retained over a period, counting only whether accounts stay, not how much they spend. It is a cleaner stickiness signal than net revenue retention, which can be inflated by a few expanding accounts masking widespread small-customer churn. Weak logo retention with strong NRR is a red flag about the breadth of product-market fit. See Churn and SaaSpocalypse 101.